Information and guidance for businesses

Find general and trail specific information for businesses located on or near a National Trail. This includes various guidance on how to promote key facilities and points of interest to visitors, as well as helpful tips on social media engagement and management.

How to add your business to the website

If your business is near a National Trail, adding the details to the interactive map is a great opportunity for free and easy promotion. Anyone can add shops, cafes, pubs, restaurants, accommodation, events, attractions or other facilities and services to the map.

To do this you will need an account on the website. To create an account click on the Register button at the top right of the screen or click on the Login button to sign in to an existing account.

If your business is already on the map (but isn’t listed when you click on the My Contributions button) please follow the instructions to claim the listing which you can find on the Help page.

To create a new listing go to the ‘Add your information’ page for the trail that you are located closest to (you can find each Trail’s Add Your Information page from The Trails dropdown menu at the top of the page). If your business provides accommodation click on the on the ‘Find out more’ button under ‘Listing your accommodation’. If your business provides services other than accommodation please click on the on the ‘Find out more’ button under ‘Promoting your business’.

Fill out the form with information about your business. Please note that fields marked with a red star are mandatory.

Clicking into the ‘Trails’ box will allow you to select the relevant trail name. If you are located on more than one trail you can add multiple trails.

To ensure your business appears in the correct location on the map please start typing the address into the ‘search address’ box. Clicking on an address that appears below will add a marker to the map. If the correct address does not appear please try entering the postcode instead. Once the marker is on the map the location can be adjusted by dragging the marker.

Once you have completed the form please click the ‘create new listing’ button at the bottom of the page.

New listings must be approved before they are published. This may take several days.

If you have any questions please contact us.

Support for businesses along the National Trails

If your business is on or near the King Charles III England Coast Path or our 15 other National Trails, you can download the Business Toolkit – England for some great ideas to help promote businesses to a wider audience.

Single tree in valley - Sycamore Gap on Hadrian's Wall Path

To help you plan, this toolkit provides details on where to stay, and top tips on walking itineraries from those who look after the Trails, coach parking facilities, attractions, things to do, information on the food and drink of Wales and where to eat out, plus much more.

Group Travel Toolkit (ENG)

Hikers walking across moorland

If your business is on or near the Offa’s Dyke Path, Glyndŵrs Way or Pembrokeshire Coast Path National Trails, you can download the National Trails in Wales Business Toolkit

The Toolkit gives businesses along these trails some great ideas to promote their businesses to a wider audience.


Promoting your business to King Charles III England Coast Path users

Download or share the flyer on Promoting your business to King Charles III England Coast Path users

Screenshot of flyers for businesses along the England Coast Path

National Trails Branding Guidance

You can find information on logos and how to use them in the National Trails Brand Guidelines 2023 (v4 revised December 2023).

These guidelines provide detailed specifications for all National Trail formats.

Guidance for event organisers on National Trails

Download the Events on National Trails Guidance for Event Organisers.

These guidelines provide important information for organisers of events held on National Trails.

Download Defra’s information note on general restrictions on land with coastal access rights, which covers open air recreation, organised games and commercial activities.

Some trails have produced guidance specifically aimed at events on their trail.

Pennine Way events guidance 2024

Pennine Bridleway events guidance 2024

Ridgeway events guidance 2021


Help using the website

For information and guidance on using the website please visit our Help page.