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Information and guidance for businesses

Find general and trail specific information for businesses located on or near a National Trail. This includes various guidance on how to promote key facilities and points of interest to visitors, as well as helpful tips on social media engagement and management.

Support for businesses along the National Trails

How to promote businesses along the English Trails

If your business is on or near the England Coast Path or our 15 other National Trails, you can download the Business Toolkit – England for some great ideas to help promote businesses to a wider audience.

A practical guide for the Group Travel Trade to the best walking experiences in Wales

To help you plan, this toolkit provides details on where to stay, and top tips on walking itineraries from those who look after the Trails, coach parking facilities, attractions, things to do, information on the food and drink of Wales and where to eat out, plus much more.

Group Travel Toolkit (ENG)

Toolkit for Travel Trade on incorporating National Trails into itineraries

How to promote businesses along the Welsh Trails

If your business is on or near the Offa’s Dyke Path, Glyndŵrs Way and Pembrokeshire Coast Path National Trails, you can download the National Trails in Wales business toolkit.

The Toolkit gives businesses along these trails some great ideas to promote their businesses to a wider audience.

Be part of the EXPERIENCE on the North Downs Way

How to promote your business along the North Downs Way

Join our EXPERIENCE programme and get support to attract more walkers and cyclists to your business. 

The North Downs Way have teamed up with the Kent Downs AONB as part of the new EXPERIENCE project co-financed by the European Union European and Regional Development Fund. They are currently looking to work with businesses located near the North Downs Way who would like to be included in their itineraries and upcoming marketing campaigns.

  • EXPERIENCE Business Information find out more about the opportunities available as part of this exciting new project and how you can get involved.
  • Cycling UK have launched Cycle Friendly Places, it’s a new accreditation scheme that allows your business to stand out from the crowd. It recognises outstanding hospitality and accommodation businesses, which make a cyclist’s stay memorable.

So if your business is located or operates in Kent or Surrey there are plenty of fantastic opportunities available, simply get in touch and sign up to receive our project emails.

National Trails Branding Guidance

Is there branding guidance for the National Trails?

You can find information on how to use the National Trails Brand Guidelines 2020 here.

These guidelines provide detailed specifications for all National Trail formats.

Rights of Way and Open Access

Guidance for event organisers on National Trails

National Trail Event Organiser Guidance

You can find guidance on organising events on the National Trails here.

These guidelines provide important information for organisers of events held on National Trails.

The Defra note regarding organised events on Open Access Land which applies to stretches of ECP that are NOT aligned along a public right of way can be found here.

Additional guidance relating to the Covid Pandemic was released in 2020, and can be found here.

Trail-specific event guidance

Some trails have produced guidance specifically aimed at events on their trail.

Pennine Way events guidance 2022

Pennine Bridleway events guidance 2022

Ridgeway events guidance 2021